This book aims at providing a comprehensive text about what marketing of shipping companies means, presenting the stages of marketing implementation in shipping companies, describing the marketing policies and philosophies of shipping companies, presenting a comparative analysis of marketing implementation in the leading tanker and liner shipping companies in the world, analyzing the role of marketing as a tool for improvement of chartering policy....

Στο ναυτιλιακό marketing δεν έχει γίνει μέχρι σήμερα διεξοδική μελέτη....